MacInnis Marketing

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Your Name
Company Name

"Danielle shared her wealth of knowledge about so many topics including promoting a business to time saving programs in a most generous manner." Fay Chamoun, The Floral Art School of Australia
Email
Your best contact number

If you use Skype or google+ great as we can connect online and screen share.
Your company website
How many years have your been in your business?
How many people are in your business?
1 2-5 6-10 11-50 50+

"Dan' has the enthusiasm and ability to listen carefully to people's issues. Her innate ability to quickly grasp the issues and respond appropriately highlights her vast experience." Julie Gibson HitNet.com.au
Tell me a bit about the products and services you sell:
Tell me about your ideal customers? Who are they? Describe one in detail if you can.
Marketing resources
Tick all that apply. Leave blank if your answer is no.
You have a marketing plan which gets used You have a current marketing resource You have people responsible for sales in your company other than you We have sales targets each month that we measure
Marketing Online
Tick all that apply. Leave blank if your answer is no.
You can update your website You know who visits your website (number, where they come from, return visitors) You actively use Facebook to grow your fan base You have a lead capture tool on your website for gathering leads You actively use online PR to create links back to your website You are listed in all local directories You use paid search
Customer Data
Tick all that apply. Leave blank if your answer is no
You have a database of customers You have a database of leads You survey your customers You know who your competitors are
Which of the following describes your customer focus. There many be more than one:
Reactive Demographic based (age, where they live) Behavioural (they have a particular beed
Systems and Processes. We have:
Weak systems Some systems including databases Good systems and processes that are integrated
Brand and positioning
Tick all that apply. Leave blank if the answer is no
You know what makes you unique You have a defined brand promise, what customers get when they buy from you You are happy with your brand look and feel
Choose the right statement for your brand experience
Undifferentiated Better than competition Distinctly Different Truly Unique
Tell me why:
Where did your new business come from in the last 12 months? ie referral, WOM, advertising, web?
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